One of the biggest issues facing the marketing research industry is a need to focus on diagnosing problems instead of just testing solutions. Intuito believes spending time upfront identifying the ‘problem’ or the ‘opportunity’ will avoid ill defined research that is a waste of valuable time and money. Marketing research should also take an integrated approach and work with other existing information instead of embarking on isolated research projects to solve a problem. We provide value by ‘doing our homework’ to integrate our marketing research information with other available secondary research. We believe in not just providing standard reports because this does not allow marketing research to contribute to the important central issues of determining overall strategy. We are committed to ensuring that we provide input and creativity so that the research process is not simply survey orientated.
Intuito Market Research
Specialist Market Researchers